Needed Basics Digital Services


A Winning Logo Design is the First Step in Branding Your Business

Your first impressions should always be your best impression. Logo Design is a very important part of business. Your brand identity is
what people will see, so your logo should be one that differentiates you from your competition.

Choosing the best logo type represent your brand is a serious step in leaving your mark in the industry in which you operate.

Logo Types

Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name.

Google’s logo is a great example of this. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition.

An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business. 

A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower.


Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson—er, spokes-character(?).
Famous mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut.

Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children.

Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes.
For example, how much easier is it to say—and remember—NASA versus the National Aeronautics and Space Administration?

A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.

Some well known combination mark logos include Doritos, Burger King and Lacoste


We make logo design easy and affordable.



Professional Logo
1 Concept
2 Revisions
File Formats: JPEG | PDF
7 Day Turn-Around

Not So Basic


Professional Logo
2 Concepts
4 Revisions
File Formats: PNG | PDF | JPEG
5 Day Turn-Around

Beyond Basic


Professional Logo
3 Concepts w/ 6 Revisions
Formats: PNG | PDF | JPEG | EPS
Source File Included
5 Day Turn-Around

* Cartoon Logos are only available with with Beyond Basic Package (.eps file for cartoon logo excluded)


These packages may be purchased in addition to your website development package. Add-Ons are billed in prepaid quarterly intervals.

Add-On solutions are not contracted and may be cancelled at any time.

We offer graphic design solutions for brand awareness, advertising and information. With our promotional flyers you can distribute professional material to yourconsumers.

What better way to spread your new logo than to accompany your business transactions with a business custom business card design.  This solution is available as an add-on or separate.

Needed Basics Digital Services

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