Most frequent questions and answers
The Content Marketing Institute defines it as a strategic marketing approach focused on the creation and distribution of relevant content to a clearly defined audience.
An advertising or marketing campaign is a set of coordinated, specific activities that are based on a common theme and are designed to promote a product, service or business through different advertising media.
Social media marketing is taps into the growth of social networks, encouraging users to adopt and pass along content created by a brand, or to add a brand to the user’s social circle of friends.
Marketing Insider Group says social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.